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Superior Livestock is the leader in cattle marketing for a variety of reasons. Not only do they offer programs such as Vac programs and the all natural program, but things such as service to the customer to help the rancher in general. My family was first introduced to Superior Livestock six years ago by a representative of Superior Livestock. We had encountered problems with sale barns in our area such as our calves standing all day waiting to be sold causing terrible shrink, taking lower prices on our cattle, and sale day being a total rush no matter what we did. Ted Thompson from Whitewood, South Dakota, was the first to tell us about Superior Livestock. He told my family that it is flat out the best way to sell your cattle. Our representative told us all the options we had when it came to selling our cattle. He told us about the various vaccination programs and helped us choose which one fit our operation and also what the buyers were expecting. I believe this was the deciding factor when it came to choosing Superior Livestock. The Vac programs that are listed with Superior Livestock, I believe, are what prompt people to sell “the Superior way”. People all over the United States have different environments, different feed programs, and different vaccination programs that they follow or have to follow in their area. By offering so many different Vac programs, Superior Livestock can meet the needs of cattle producers all over. |
As the Cattle Industry changes so do the rules of engagement. Ranchers, Feeders and Marketing entities must explore every avenue when marketing cattle ensuring they get all the market has to offer. Superior Livestock put Value Added Programs on the map, allowing their customers the choices in marketing their calves, creating programs that work for Cattlemen and creating an industry standard that is recognized nationwide. As the pharmaceutical and cattle identification industries change the American Rancher is called upon to make changes as well. One of the most current changes is Age and Source Verification. Superior Livestock offers their customers Source and Age Verification through Superior Verified. Superior Verified allows customers to complete a short paperwork process that guarantees the birth date of a said group of cattle and place an electronic identification tag in the cattle’s ear. As a commitment to superior marketing; cattle that are Superior Verified also receive advertising benefits prior to the day they choose to market their calves. Superior Livestock offers a paper and an online catalog where Superior Verified cattle are denoted with the pink Superior Verified EID Tag icon. This icon draws attention to the cattle and allows them to be showcased as Superior Verified. Superior Livestock continues this advertising on sale day by placing the Pink Superior Verified EID Tag on the television at point of sale, just one more marketing advantage to capture the interest of potential buyers. As a Value Added program Superior Verified offers a marketing package that is incomparable in the cattle industry. Marketing cattle as Superior Verified shows potential buyers the value, consistency and service that will accompany the cattle. Superior Verified allows the consignor and the buyer to make choices that can have a positive impact on their bottom line. As the world food markets call for it the need for Source and Age Verification becomes an essential aspect in cattle marketing. It is my opinion that who better to take you into the next generation of cattle marketing that the largest livestock marketer in the United States. |
Taylor Miller
Shelly Stober